How a Video Production Agency Can Maximize Your Video Marketing ROI

Today’s consumers are hungry for video, so it's crucial for companies looking to grow their market share, motivate their people or showcase their brand identity to have a process for consistently producing powerful, engaging video content that connects on a variety of levels with their audience. 

As more businesses dive into video marketing and branded content, most quickly discover that video production can take more time and money than anticipated if done wrong. Between finding the time, the right video equipment, the right cast, the ideal video editing, etc., the video production process can quickly become overwhelming. 

That’s why we’re here. 

Hiring a Video Production Agency vs. Creating Video In-House

At SplyceHouse, we’re modernizing video production to make it more efficient and effective for you. As our clients continue to share the issues that led them to finding a best-fit video production agency to outsource their branded content, we’ve found more and more ways to help them get the most out of their investment so they can stay focused on the vision, rather than the execution.

We're here to share some insights on how we help our clients achieve their vision by streamlining the video production process.

Reinventing the Traditional Approach to Video Production

One of SplyceHouse’s core values is to develop a deep collaborative relationship with our clients in order to generate genuine trust throughout the partnership.

"Legacy thinking is a liability," is a motto we live by. This philosophy drives our innovative methods in pre-production, production and post-production, ensuring a seamless process from concept to completion. 

What It’s Like to Hire a Professional Video Agency

Instead of adhering to outdated, rigid production models, we focus on flexibility and adaptability, which allows us to meet the unique needs of each project, while developing efficiencies along the way. 

Breaking Down the Pre-Production Video Process

The pre-production phase sets the foundation for any successful video project. We start each project with the end in mind, focusing on meticulous planning and art direction. Here are some key steps we take:

  • Discovery Call: Our initial meeting with you is essential for aligning expectations, goals, and overall vision. Clear communication helps us define the purpose of the video and identify the target audience, shaping the creative direction.
  • Budgeting: We establish a realistic budget that outlines costs for equipment, talent, locations and other resources. This helps us scope out possibilities and ensure a smooth production process.
  • Scheduling: Coordinating calendars to accommodate all involved parties and considering factors like location availability and weather helps maximize production efficiency. We plan everything in advance to eliminate unnecessary “time sucks” and achieve the best ROI during our typical 10-hour video shoot days.
  • Scripting: Crafting a compelling script ensures a streamlined production day, especially for commercial-style videos. For documentary-style productions (what we call the SplyceHouse specialty), our “script” consists of an outline and interview questions to guide the shoot.
  • Casting and Crew: Selecting the right talent and assembling a skilled crew, along with determining equipment needs, sets the stage for success. Our “docu-style” approach doesn’t use actors; instead, we feature real people doing real things for a more candid feel.
  • Location Scouting: Choosing the right location and addressing logistical concerns are critical for visual aesthetics and overall production flow. We often visit shoot locations ahead of time to address concerns and plan for necessary accommodations.

Streamlining the Video Production Process

During video production, our team of skilled creatives brings your creative vision to life. Our expertise and state-of-the-art equipment guarantee high-quality footage tailored to your needs. Here's how we streamline the process:

  • Kickoff Call: A final meeting before production day ensures everyone aligns on all pre-production plans.
  • Production Day: This includes capturing interviews, b-roll, scripted actions, performances and events. Directors guide actors for commercial-style productions, while producers manage content extraction in documentary-style shoots. In this case, we live by the motto, “always be rolling” to capture everything organically.
  • Flexibility: No shoot will be perfect. That’s why we pride ourselves on adaptability, leveraging our experience to handle on-set challenges efficiently.
  • Communication and Collaboration: Maintaining open dialogue between you and our team ensures alignment and fosters a collaborative, creative environment on set.

A More Efficient Video Editing and Post-Production Process

The magic truly happens in post-production. Our Emmy-award-winning editors use advanced software and techniques to refine and enhance the raw footage.  This critical phase that easily separates the creative video agencies in St. Louis from the competition includes:

  • Editing: Transforming raw footage into a cohesive story involves three rounds of revisions to perfect the content, pacing, audio and other finishing touches.
  • Sound Design: Crafting an auditory landscape with ambient sounds, music and dialogue elevates the video experience.
  • Color Grading: Adjusting color levels, contrast and saturation enhances the visual tone and mood, ensuring a polished final product.
  • Final Delivery: We render the video in appropriate formats for various platforms and devices (e.g., Facebook, TikTok, Instagram, YouTube, Streaming, Broadcast) and often deliver via DropBox or Vimeo for convenience.

SplyceHouse Videographers Offer a Wide Range of Video Services

We are proud of the clients who have chosen to partner with us because it has given us such a diverse portfolio and the chance to continue growing our versatile team. Each professional videographer on staff is capable of supporting a variety of creative projects and visions. 

Whether it's an event, branded content, commercials, social media ads, “docu-style” videos or even drone videography, we have the expertise to deliver exceptional results. 

Find a Video Agency Partner Who Can Bring Your Vision to Life

Our adaptability allows us to work with a small footprint and to scale up to include all the bells and whistles your vision may include. We can function as a one-stop shop, an extension of your in-house team or anything in between.

Our diverse set of clients from Amazon to Mugsy to St. Louis Children's Hospital have all praised us for our professionalism and streamlined video production process no matter what the job entailed:

"From our initial brainstorm call to the final deliverables, SplyceHouse carefully executed everything ahead of schedule and exactly as planned," says Kyle LaBonte, Associate Creative Director at Mugsy.

Check out the Mugsy commercial we directed and produced.

Make Video Production Work for You with the Right Video Agency

Creating branded video content for your business can seem overwhelming, but with the right approach, it doesn't have to be. At SplyceHouse, we're committed to making professional video production efficient, effective and, most importantly, tailored to your unique vision. 

From our initial discovery call to the final delivery, our streamlined process ensures high-quality results and a smooth experience.

Our innovative methods in pre-production, production, and post-production help us create compelling videos that resonate with your audience. We pride ourselves on being “efficiency in motion”, ready to meet the unique needs of each project.

Let's Create Something Amazing Together! Contact SplyceHouse today to discuss your next branded video project. We can't wait to collaborate with you and bring your vision to life.