Mastering Your Message:
Pre-Event Video Planning for Seamless Execution
For event producers, the magic of a successful event often begins long before the doors open. When it comes to video content, pre-event planning isn't just about checking boxes—it's about laying the groundwork for a truly impactful experience.
Crafting Compelling
Pre-Produced Content
Think about videos you can create before your main event even kicks off that educate, entertain, and engage. This could include:
- Event open videos: Hype the crowd up, inspire the audience, and motivate action all while setting the tone for your event with a dynamic opening video.
- Informational or educational interstitials: Break down complex topics or discuss best practices in a myriad of ways.
- Sponsor highlight reels: Give your partners the visibility they deserve with polished, professional spots.
- Keynote speaker introductions: Build anticipation and provide valuable background for your headliners.
- Destination teasers: Excite your audience for the next event by giving them a sneak peak at the destination and venue.
These aren't just fillers; they're integral parts of your event's narrative. We can help you brainstorm these concepts, script them, and produce them to perfectly align with your event's goals and branding.
The Logistics of a Flawless Crew
Behind every great event video is a great crew. Pre-event planning involves crucial logistical considerations to ensure everything runs smoothly on show day:
- Crew sizing and roles: Do you need a single videographer for b-roll, or a full production team for a multi-layered event? We'll help you determine the right number of camera operators, audio technicians, editors, and any other position that needs filled.
- Equipment needs: From 4K cameras to specialized lighting and audio gear, having the right equipment is paramount. We assess your venue and event type to ensure every piece of gear is accounted for and optimized.
- Scheduling and timelines: Coordinating crew arrival times, setup, ensuring the capture of can’t-miss-moments, and streamlining all other facets of event production are crucial to a successful experience. Our team works with your schedule to integrate seamlessly into your event timeline.
- On-site communication protocols: Establishing clear communication channels before the event ensures our team can adapt quickly to any changes and capture every important moment.
Brainstorming Your Event's Full Video Content Package
Don't just think about individual videos; consider your event's entire video ecosystem. We love to get involved early to help you conceptualize how various video elements can work together:
- How can pre-produced content lead into live sessions?
- What opportunities are there for interactive video elements?
- How can we design content that's easily repurposed for post-event promotion?
By planning strategically, we can help you create a cohesive and powerful video presence that amplifies your message and maximizes attendee engagement.
